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In a bid to drive younger audiences toward watching the Tokyo Games on its streaming platform Peacock, NBCUniversal is counting on a boost from official partnerships with social media companies SnapchatTwitch and Twitter. NBC has partnered with Snapchat to create a slate of five original programs, as well as augmented reality lenses, to bring Olympic diehard viewers and casual fans closer to the event.
There will also be three original shows — two of which are daily highlights shows in India and Mexico — from the International Olympic Committee. Snap has ly partnered with NBC. Based on data collected from December to Januarythe company reported that 87 million Snapchatters watch sports content each month, out of a total of million monthly users.
NBC is also planning a WatchWithUS campaign on social media to create calls to action for fans to submit photos and videos or otherwise engage with the Olympics online.
To that end, NBC has also partnered with Twitter and Twitch to deliver interactive content to fans on social media. On Twitch, which has 30 million daily visitors, three teams of creators will compete in a daily competition of Olympic-themed games and win medals throughout the day Tokyo Olympics; at the end, the team with the most medals will be crowned gold.
Users will also be able to participate in polls, live AMAs and live discussions about the primetime broadcast. A version of this story first appeared in the July 21 issue of The Hollywood Reporter magazine. Clara Chan Plus Icon J. Clara Chan More Stories by J. July 22, am.
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